Brock Elbank started his career in advertising. His photograph of an arm plaster cast tattooed with “ONE DOWN – 205 BONES TO GO” was part of an award-winning Snickers campaign. A subsequent move to fashion photography revealed a talent for more considered portraiture.
Elbank’s portraits focus on particular features that unite a cross-section of people while simultaneously revealing their individuality. His most well-known work on Beards has become the visual anchor for Beard Season, the highly successful campaign for skin cancer prevention. Elbank developed the concept of #Project60 for Beard Season, which he has since developed and distilled into Beard.